Reds

Energetic, Vibrant & Glowing

Active and volcanic reds are both glowing and molten energising colours that display a slightly 'burnt' quality that lends a degree of softness and ensures usability.

Clean, futuristic pinks add a touch of synthetic fluorescence to the palette overall - they put over a fresh, young and ultramodern image.

Powder and ash-toned neutrals are soft and refined - shades that allude to the past but are used in totally contemporary ways when enlivened by a flash of bright colour.

Key colour

A deep coral based red - a 'burnt' quality gives softness and warmth that allows it to be used in many settings.

Reds' transition

A move from powder like neutrality to colours that are warmer, more saturated and more positive but still easy to live with.

Red colour spectrum

Colour Futures 2010 Red colour palette

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