Reds

Relaxed, Delicious & Cozy

Soft strawberry reds are warm, comforting and easy to live with. The influence of yellow conjures up an image of ripe fruit, berries and summer sunshine.

Cooler pink exhibits a sense of energy totally in keeping with a younger, more active and playful image; strong and refreshing but not overpowering.

Dusty pinks are gentle and refined but can be given a sharper more contemporary edge when combined with cooler greys and deep warm neutrals.

Key colour 90RR 18/450

90RR 18/450 90RR 18/450

The key colour is a juicy pink toned red which emanates warmth, femininity, care and contentment.

Red Transition

Closely related to last year's key colour, this shade has evolved into a softer and slightly cooler toned red, which is heart warming and reassuring.

Red colour spectrum

2011 Red colour palette

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