Yellows

Juicy, Joyful & Optimistic

Fizzy pale lemons and limes are happy, animated shades that bring a smile to the face - light and playful they can lift and enliven even the darkest interiors.

Sunshine and sunflower yellows bring warmth, happiness and a sense of wellbeing; shades to bask in when times are hard or spirits are low.

Stronger acidic, mesmerising shades speak of technology and nature, so vibrant and magical, they appear to pulsate and glow.

Key colour 89YY 78/269

The key colour is a pale but illuminating zesty lemon full of happiness, energy and light - a colour for lifting the spirit and giving a renewed sense of vigour.

Yellow Transition

We have moved away from the buttery warmth of last year's colour to one that is more optimistic and lively - a shade as light as chiffon with a sense of airiness and freedom.

Yellow colour spectrum

2011 Yellow colour palette

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