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Dulux Trade is part of AkzoNobel - the world's largest global paints and coatings company and as such, colour is extremely important to us.
Our purpose is to 'Add Colour to People's Lives' by inspiring and enabling people around the world to decorate more easily and more often. We pride ourselves on our knowledge of colour anddesign and want to help our customers, consumers and the communities in which we work realize the uplifting effect that colour can have on their spirits.
Colour Futures is the result of ongoing international colour trend research, developed by AkzoNobel's Aesthetic Center. It provides the reader with global style and design trends and influences which are subsequently translated into colour palettes for use around the world.
Red is held in high regard around the world for its many symbolic purposes.
The colour red offers many possibilities: contrasting one colour, bringing out a certain depth or cool quality in the next, allowing a third to recede. Like the jester in a deck of cards, it can change the game in an instant and brighten your outlook in unpredictable ways.
2012 is full of take-charge optimism. As you will discover, this translates into full bodied hues with lots of character and meaning, but also into tender, hushed pastels, chic neutrals and edgy bights, which complement each other in stimulating , new ways.
Colour Futures 2012 presents "Possibilities", building on the moods seen during the last few years, where 2010 was about 'Reclaiming' and 2011 reflecting on a new found 'Appreciation' of things previously taken for granted.
This year reflects more confident colours, creating themes combining materials and colours in new, unsuspecting and satisfying ways.
2012 is full of take-charge optimism. As you will discover, this translates into full bodied hues with lots of character and meaning, but also into tender, hushed pastels, chic neutrals and edgy brights, which complement each other in stimulating, new ways.
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