Dulux Trade
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Dulux Trade Paint offers improved finish with new Pure Brilliant White
As part of its drive to offer appliers the best performing coatings, Dulux Trade has launched a new version of its Vinyl Matt Pure Brilliant White. The product has been updated to provide reduced sheen levels and a flatter finish, helping decorating professionals to achieve the highest standard of workmanship for their customers.
In particular, the reformulated coating now features a reduced sheen making it easier for appliers to disguise uneven surfaces and imperfections, and due to the flatter finish, visible brush marks and roller mottle are minimised. These enhancements, combined with the product's first class opacity and ease of application, enable appliers to achieve the best possible finish the first time, every time.
"More than ever, professional decorators are under pressure to finish a job to the best possible standard, and within tight timescales," said Alex Briggs, Brand Manager for Dulux Trade Core. "As such, we've reformulated Vinyl Matt Pure Brilliant White to offer an even better finish and make the applier's job that little bit easier.
"This move is part of our overall aim to give the trade the highest quality professional products that help to ensure customer satisfaction time and time again."
Dulux Trade Vinyl Matt is a water-based formulation, which is ideal for use on woodchip and blown vinyl wall coverings, as well as dry plaster and a range of building boards. Alongside Pure Brilliant White, the coating is available in the more than 12,000 colours along with shades within the Light & Space range.
