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Following a successful first season, Dulux Trade is looking forward to sponsoring the British Rally Championship for a second year.
The British Isles" only international rally series will continue to be called the Dulux Trade MSA British Rally Championship and its association with the high profile brand reinforces the championship"s status as one of the most respected in the world.
British Rally Championship Managing Director, Mark Taylor, said: "2010 has been a great success for us and we've received a fantastic response to the Dulux Trade sponsorship. We are really excited about the 2011 season and continuing to work with Dulux Trade."
"The championship brings a great deal of excitement and entertainment to its supporters, and the sponsorship provides a fun and dynamic platform for Dulux Trade to provide incentives and competitions for its existing and potential customers, as well as its staff. By continuing to use the championship to build on the emotional side of the brand, Dulux Trade will help promote its pioneering products and services to a new, wider audience base."
Commenting on the sponsorship deal, Dulux Trade Marketing Director, Steve Snaith, said: "Last year, Dulux Trade was looking for an innovative way to bring its name and associated messaging to an even broader audience - the British Rally Championship fitted the bill perfectly. We've received a fantastic response to the sponsorship from both existing customers and new audiences, so we're really looking forward to the year ahead."
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